Oct 06
Oct 06
We believe that if your agency is truly your partner, then they have to be structured in a way that works to your benefit, not just theirs. To be a true partner, the agency must not have one or two area(s) of excellence or focus. This will result in the agencies recommendations to be biased and centred on this focus. Bamboo was created under this premise – that in order to be a true partner, you can’t have any kind of product output that can skew the objectivity of the creative process.
For example – an agency that has a proven track record of creating award-winning TV commercials will automatically, without second thought, start the creative process with the mindset that TV commercials must be part of the mix. If you’re heavily involved in building websites and you’ve got a lot of technicians who build websites, then that’s going to be a bias in your recommendation.
Bamboo is in the business of solving business problems through the most objective channels and that is the Bamboo difference.