Welcome to the House of Bamboo

Launched in 2003, bamboo is an independent communications planning firm specializing in creating and transforming marketing ideas into pop culture movements.  The agency looks to foster collaboration across all disciplines. We draw inspiration not only from the conventions of advertising, but from the worlds of design, new media, architecture, pop culture and technology.  It is the dawn of the era of ‘Modern Marketing’. Having a model that allows you to deliver a cohesive campaign that can work freely in all media is something clients now look for.

Bamboo isn’t an advertising agency or even a media-planning firm. Its creation is something between an ad agency, a media shop and a consultancy.  The agency was founded on the belief that media and communications strategy is essential and sits at the heart of brand communications planning. The agency neither creates ads nor places them; instead, it acts as a consultant to clients and ad agencies by selling them ideas. 

Why the name bamboo?
When a bamboo grows, it grows up, then down. It first shoots a main stalk up above the ground that produces branches and leaves. Then it grows down, spreading hundred of roots underground, which when the timing is right, shoot up from the ground and for new stalks.Bamboo has the unique properties of being strong resilient and flexible, much like the main idea of your media and communications strategy must have a strong, main idea (the stalk) that can grow (the roots) and be flexible.

The use of name bamboo embodies the agency’s independent thinking approach – which means we offer ideas that are unexpected and challenge the status quo but ultimately solve our clients’ business objectives.This parallel between the way a bamboo grows and the way that our agency lives, translates into campaigns that stimulate conversation around our clients’ brands while delivering measurable ROI.