Welcome to the House of Bamboo

Collaboration is at the core of how we operate.  Time and time again, our experiences have proven to us that results are always delivered by a group of complimentary people not confined by departmental silos.  We support and urge each other to take risks, push boundaries and try new things, all for the sake providing that vision and clarity that the brand may have lost or never really had. 

Instead of physically organizing our environment by departments, our process starts with planting the brand as the center and organizing the right team of people around it.  Working together as a unit, efforts and skillsets are synergized and an energetic, entrepreneurial spirit is fostered.  The result is that each unit runs their brand as if it was their own business – looking for ways to not only grow it organically through traditional marketing methodologies and non-advertising means, but to potentially find other forms of revenue.

Our four step process –  which we have coined R2D2, (yes, we’re geeks..and proud of it), consists of:

Research
- pulling together all of the information required to get into the soul of your brand
- what media touchpoints are currently interacting with your brand
- what media touchpoints/non-advertising solutions can we introduce into the mix
- find out what the Cultural Tension of the brand is
(We believe that the brand’s energy comes from this inherent conflict)

Refine 
We now know a lot and, as a result, are intimately connected with the essence of the brand.  More importantly, we are getting into the heart of what exactly is the business problem that you are facing.
- At this stage we integrate the theory, philosophy and pillars of Modern Marketing. This stage strips away what’s unnecessary and brings it down to not just the core marketing issue, but down deep to the business challenge.
- what is the focused message that will be communicated 
- which three areas of focus will be used. (all vs some..which ones?)

Design
- Which media and non-advertising touchpoints be utilised? 
- How will the brand be integrated into the bamboo’s ‘three areas of focus’: eco-ethical, pop-culture and the luxury sector?
- How will the cultural tension be resolved?

Develop
Working within your agency infrastructure, bamboo (with you), assists in ensuring the brief (which is more focused now), is executed correctly.